As soon as one person identifies as a employee of a given company, any personal content published in social media might negatively impact on his/her company corporate reputation.
Appealing to common sense, simply is not enough
Employees’ presence in social media is inevitable
Should organisations catch this wind?
In a short period of time, we have gone from a communication environment around publishing institutional content to a more participative and transparent communication…at least towards customers side.
Is your team ready to face this challenge with confidence?
Are their role well defined?
Are they aligned with the company values and strategy?
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