Coolhunting is the discipline that deals with discovering the present needs of the consumer and anticipating those that will appear in the future, through the combination of sociology, marketing and design.
Trends don’t appear and disappear like a bolt of lightning in otherwise calm skies. They emerge when conditions are right: it all depends on the quality and quantity of the tools we employ to aid our understanding. This workshop explains the useful coolhunting tools for innovation.
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Dealing with People
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We need change leaders
that work from her/his exemplary
skills regarding adaptation